Referral traffic from your email newsletters great for SEO!įor example, instead of packing property listings and market information into your newsletters, put it on your website. Outside of a strong call to action, you should always be driving traffic from your email newsletters back to your real estate website.

For seller leads: Help sellers discover the best remodeling “bang for your buck” with insightful content that outlines which home improvements drive the best value.

For buyer leads: Offer an appointment to look at competing listings that are for sale in their area.

For seller leads: Send market reports which will answer one of the most commonly asked questions – Is now a good time to sell? Market reports will not only provide tangible value, it will also establish agency as a local market expert.

For buyer leads: Offer personal recommendations for inspection companies who can help them dive into every nook and cranny of their home to find potential deal breakers.

Here are a few examples of value offers for your seller newsletter recipients: If you’re still sending out newsletters that have “Just Listed” and “Just Sold” updates, the 1990s are calling and they want their newsletters back! Your email newsletter should offer something of value each and every time.

Learn more about the powers of email drip marketing. Modern CRMs have an email drip campaign features built right in, allowing you to create emails for prospective buyers and sellers that can go out at a moment notice. Personalization and automation are easy with the use of a real estate CRM. Although both lead types require a unique content and email copy for effective lead nurturing, both lead types will always respond best to a touch of personalization through automated email marketing tools. Work the Backend with Personalization with Automation.Įxperienced realtors separate their email newsletters into two primary audiences: Buyers and Sellers. Social media can help you build a brand and drive newsletter sign-ups, but a strong newsletter will help convert your prospects into clients who buy and sell real estate with you. Deliver a timely, helpful and informative real estate newsletter with these five key ingredients.Ī McKinsey & Company survey found that email marketing is 40 times more effective at converting customers than Facebook and Twitter combined. Email marketing is still the most effective way to reach out to people, and it should be an important part of your strategy.If home buyers and sellers are researching the market on top-rated sites like Zillow, Trulia and, how can you keep them interested in you, your services and your brand? Engaging with your clients through email is a great way to start. The first step in this process for most businesses is getting a potential client’s email address. The idea behind content marketing is that you offer valuable information to readers, like a useful article, and in return you’ll have the chance to offer some of your core services. Not only will you gain more traffic, but your click through rate will also go up. Even though you’ll need to dig deep to come up with some compelling content, and do thorough research on your audience, the reward will be an increased amount of traffic to your website.

This commercial real estate marketing strategy may entail more work upfront, but the payoffs justify the effort. That’s why it’s crucial that the content on your commercial real estate website is useful, and answers questions specific to your industry.

That means that they can be picky about which sites to visit, and they’re quick to click away from pages that offer them no value. With so many websites online today, prospects have huge access to a variety of different sources.

Real estate newsletters